Justin Bieber ventures into weed business; Launches ‘Peaches’
Justin Bieber has partnered with the company Palms to introduce a new limited edition weed line named after his hit single, Peaches.
The singer revealed in an interview with Vogue that a portion of proceeds from his pre-rolled joints will support criminal justice reform and other cannabis-inspired charity organisations.
The donations would go to the Last Prisoner Project, which advocates for criminal justice reform around drug policy. And the Veterans Walk and Talk, a charity that combines walking, cannabis and psychedelic use as therapy for former service people.
“Weed was something that I felt people tried to make me feel bad for enjoying. But I’ve now found a place in my life for weed products that have been beneficial in my human experience.”
The partner company also posted on their Instagram with the caption, “This limited edition line of single strain, indoor flower pre-rolls is rolling out in CA, NV, MA & FL. Our goal is to make cannabis more approachable and help destigmatize its use.”
Recreational cannabis use is legal in California, Nevada, Massachusetts and Florida.